I really love this poster and I want it! So basically the backside of the poster is covered in ink and when you open it up, theres nothing on it. You have to use the ink from the back in order to reveal the hidden message. The typography is a plain sans-serif typeface, but it helps deliver the strong message of the poster with adding any extra clutter or elements to the design. They say good typography is invisible...and in this case, it really is....kinda.
